Wednesday, 3 June 2009

This Is Entertainment's comprehensive E3 Summary: Part 1 - Sony

So it's that time of year again, when the best gaming minds from around the world descend on Los Angeles for the Electronic Entertainment Expo (that's E3 to sophisticated people like you and me), the event which in the past has given such shock announcements as the undercover launch of the Sega Saturn back in 1995, the first trials of Sony's current gaming monster, the Playstation 3, and the debut of the Wii's patented motion-sensing technology (not to mention motion plus).

It will come as no surprise then that I, and countless gamers around the world, were excited about this year's event, and with good reason. All three consoles are in their stride now, with competition hotting up in the too-oft-mentioned recession.

So, without further preamble, allow me to present This Is Entertainment's quintessential guide to the comings and goings of E3 2009:

Sony (watch the full conference on Gamespot HERE)

The PS3 failed to light a fire of enthusiasm at last year's E3, so what did the Blu-ray kings offer this year?

President and CEO Jack Tretton opened Sony's press conference with a plathora of impressive sounding numbers, boasting there would be an admittedly impressive 364 games released on Playstation platforms in 2009 (you feel as though they could have found one more to make it a year's worth).

Sony reports it made over 30% of 2008's industry sales over it's three platforms: PS3, PS2 and PSP. The problem is, PS2 and PS3 are competing for the same market, so the only reason people would go for a PS2 over a PS3 is price. Hence the latest announcement of cutting the PS2 RRP to $99.

If they would cut the price of the PS3, then it may encourage gamers to opt for the clearly superior console straight away, and save people the money and hassle of swapping over 6 months down the line when developers stop releasing titles on Ps2...hmm...

Despite the questionable marketing strategy, Sony still shifted 22million PS3s in 2008, no doubt helped by titles like the much-hyped Killzone 2.

Other than a handful of PS3-exclusives like Killzone, last year gave the platform little to distinguish it from Microsoft's Xbox 360, with few developers willing to put in the time to stretch the graphics power of the PS3 beyond that of the Xbox 360, one of its key advantages.

Undoubtedly Playstation Network will be a big area for growth in the next year (particularly if the competitions' plans are anything to go by - check back in a few days for details), due to it being free.

The main thing that people need to know about though, is the games, and the PS3 lineup with its plethora of new games was impressive but only 35 of them will be exclusive to Playstation platforms.


The closing of the feature-length press conference was a demonstration of the excitingly shiny-looking God of War 3 - a PS3 exclusive - which saw a hunter-type character take on mythical beasts while a hell-fire demon writhed around in the background. Certainly looking promising on the action stakes, something between the blockbuster feel of Lord of the Rings and the rich imagery of the original Greek stories themselves.

All in all this year should be better for Sony, and since, by their own admission, they didn't do too badly in 2008, it should mean they sail through the economic troubles without a second thought.

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